It is based on the Colombian telenovela Yo soy Betty, la fea, created by Fernando Gaitán. The series follows Betty Suarez, a smart and well-meaning young woman from Queens, New York, who lacks fashion sense but secures a job at a high-end fashion magazine, Mode. As she navigates a glamorous but cutthroat industry, Betty challenges stereotypes and expectations while advancing her career and maintaining close ties to her family.